Fashion Affordable For All

#LETSWOW is a statement that addresses every woman in the world. With the collaboration between Heidi Klum and Lidl, stylish fashion will be affordable for everyone. Discover the "Heidi & the City" collection and bring out your WOW.


There isn't any occasion for which there isn't the right outfit! The style guides of Esmara by Heidi Klum provide you with personal fashion tips and inspiration, as you bring more WOW into your life. Get inspired to WOW! with the "Heidi & the City" collection.


Be constantly inspired. Find out how famous fashion bloggers and Instagram stars interpret #LETSWOW in their own ways. Our Social Stream is a daily update on the newest #LETSWOW trends.


To Heidi Klum, #LETSWOW is more than a hashtag. #LETSWOW is a statement. Because everyone should go through life simply feeling good, adding more style to every moment. Heidi shows us how to do it. Discover your WOW and own it. Find out everything there is to know about #LETSWOW and Heidi’s brand new fashion project here.

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